Dates
| Date | What | Legal basis |
|---|---|---|
| 27 Sep 2026 | New banned practices applyDirective (EU) 2024/825, Art. 4(1) | Directive (EU) 2024/825, Art. 4(1) |
Who is affected
Businesses that market products to consumers in the EU. The rules apply to business-to-consumer commercial practices.
New banned practices
- Generic environmental claims such as "environmentally friendly" or "green" where the trader cannot demonstrate recognised excellent environmental performance relevant to the claim (Annex I, point 4a).
- Sustainability labels that are not based on a certification scheme or established by public authorities (Annex I, point 2a).
- Environmental claims about the entire product or the trader's entire business when they only concern a certain aspect of the product or a specific activity (Annex I, point 4b).
- Claims that a product has a neutral, reduced or positive greenhouse gas impact based on offsetting emissions (Annex I, point 4c).
- Presenting legal requirements as a distinctive feature of the offer (Annex I, point 10a).
How we support it
- Product passports show data with a source and reference, not marketing. Marketing content must not sit next to PPWR label information (PPWR Art. 12(5)).
- We have no carbon offset features, and the templates contain no fields for offset-based claims.
See what it means for your products
In a walkthrough we start from a few of your own products.
These pages are an overview, not legal advice. Always read the legal act in the Official Journal.